We test the complete journey from website visitor to paying customer.
Mystery shopper assessments for small businesses that show you exactly where enquiries, trust and sales are being lost — and what to do about it.
Get your free mystery shopper report See our services See an example report
Free, automated, takes 30 seconds — see how your website comes across to a new customer.
Three ways we test your business
Mystery Shop Service
We test your website, email, telephone and, where it suits, a visit, then send a scored report.
Social Media Service
We enquire through your social media accounts and score how quickly and well you reply.
Custom Questions
You write the questions. Our shoppers answer them and you get a scored report from each.
What we measure
Around 70% of every assessment is universal — the things every customer notices. The rest is tailored to your industry.
Industry modules
Professional services
Accountants, solicitors, financial advisers, consultants and agencies. We test how a prospective client is handled from first enquiry to a booked consultation.
Trades and home services
Plumbers, electricians, builders, kitchen fitters, decorators, cleaners and gardeners. We test the route from first enquiry to a delivered quotation.
Automotive
Dealerships, garages and service centres. We test the phone call chasing an MOT slot, the forecourt enquiry, and the follow-up after a service.
Fundraising
Street, doorstep, telephone and direct-mail fundraising. We check the ask itself is being made well, not just the cause behind it.
Charity
Donor care, charity shops, volunteer enquiries and service delivery — everything beyond the fundraising ask itself.
Hospitality
Hotels, restaurants, pubs, bars and event venues. We follow the whole booking-to-departure journey as a genuine guest.
Retail
Shops and stores. We test product advice, floor coverage and the checkout experience against a real customer need.
Transport
Bus, rail, taxi, private hire and courier services. We test the journey, and how disruption is handled.
Healthcare
Private dental, optical, physio and care providers. A service-only check of the new-patient enquiry — never clinical, never safeguarding-related.
Local Government
Councils. We check whether the resident experience matches published service standards across phone, web and in person.
Education
Schools, colleges, universities and training providers. An admissions-only check — never involving current pupils or safeguarding-sensitive interactions.
Recruitment
Recruitment agencies. We test both sides of the relationship: the candidate journey and the employer briefing process.
Leisure
Gyms, health clubs, spas, cinemas and bowling. We test the sales conversation and the day-to-day visit experience.
Online shop / ecommerce
Online retailers and ecommerce stores. We test the full journey from searching for a product through to checkout, delivery and — if needed — a return or exchange.
B2B
Business-to-business sales. We test response speed, technical knowledge and follow-up on a quote request.
Services
Cleaning, removals, salons, letting agents and other service businesses not covered by a named sector page.
Attraction
Museums, theme parks, zoos and heritage sites. We follow the whole day out, from booking to leaving.
Browse every sector, including car dealers, garages and bodyshops
More industries — restaurants, estate agents, dental practices, garages, retailers, hotels and ecommerce — are added as demand grows. Ask us if yours is not listed.
Our services
One-off Customer Journey Audit
A single, complete mystery assessment of your enquiry-to-sale journey with a written report.
What's includedStarter
One digital or telephone assessment every month, so you always know how enquiries are being handled.
What's includedCustomer Journey
The full journey tested every month — website, email, telephone and, where appropriate, a physical visit.
What's includedMulti-location
For businesses with several locations or teams. Comparative scoring and retesting after training.
What's includedAsk for prices and we will email them to you. No obligation.
Not sure where you stand? Get a free first-impression mystery shopper report.
We review your public website the way a new customer sees it — clarity, trust and ease of contact — and send you a short scored report with your quickest wins. No mystery shop, nobody contacts your staff.
How it works
- Tell us about your business. Choose your industry, the channels to test and what you want to learn.
- We brief a shopper. A trained, vetted assessor follows a realistic scenario as a genuine prospective customer.
- We check the evidence. Every score is backed by an observation, and every report is quality-checked before release.
- You see the results. Scores, strengths, weaknesses and a prioritised action plan in your private dashboard.
- Improve and retest. Fix what's losing you customers, then measure the difference.